Is Jaguar’s rebrand PR genius? Arnold Clark profits fall and car makers warn of job losses

Here's a look at this week's biggest Car Dealer headlines with some added commentary from our editor-in-chief along the way

Welcome back to another round-up of the most important motor trade headlines from the team at Car Dealer.

This week has been dominated by Jaguar’s rebrand – was it PR genius or marketing misstep?

Elsewhere, Arnold Clark’s annual accounts show profits fell last year as a result of the devastating cyber attack and there are warnings from car makers that electric car targets could result in job losses.

Also featured in this week’s briefing are:

• Nissan’s warning

• Ford to cut 800 jobs

• FCA delays again

• Peter Waddell back in court

• Xpeng heading to UK

• Marsh Holdings administration

• Bowker’s Porsche purchase

• Car dealer banned

Ok, let’s get into the headlines and my take on the week’s news. 

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What’s happening?

Unless you’ve been hiding under a rock you won’t have failed to notice Jaguar has unveiled a whole new look.

This week it showed the world its new logo, complete with jarring upper and lower case letters, an advert with no cars in it, and some pretty crazy marketing slogans.

To say the internet has been a little bewildered would be putting it lightly. Perhaps it’s only in my echo chamber, but the timelines of my social media feeds have been full of Jaguar. And not so much of it has been positive. But was all this planned?